Color Psychology

The web article, "Color Psychology: The Emotional Effects of Colors", states that colors are associated with a person's emotions and influences a person's mental and physical state. Colors are distinguished in two main categories: warm and cool. Colors red, yellow, and orange are considered warm, and colors green, blue, and purple are considered cool. Cool colors can help the person become more creative, calm, or relaxed. The color green, scientifically proven, is less straining on your eyes. Warm colors can stimulate a person's appetite, however, they reflect more light so it can be irritating for the eyes. Color psychology is mostly used in marketing and advertising. Color is used to make people hungry, have feeling of calmness or energy, encourage trust, inflict a positive or negative tone, and many more other ways. However, certain shades or tones also have different meanings. The article reference can be found here: Color Psychology: The Emotional Effects of Colors

The article, "How Color Affects Marketing", is very informational on the topic about colors in marketing. This article comes from Touro University, Touro.edu/, and is written by Channa Leichtling. This article states that the eye, brain, emotions, and experiences have a connection to our perception of color. This statement comes from Johann Wolfgang Von Goethe because he began to argue with Newton's theory. Von Goethe's theory is still with us today. Color affects the way we feel. No two people have the same reaction to a particular color. Everyone is different and each color is different. However, the use of color has become an important marketing tool, because they affect our moods. Color is used to sell a product, and attract the customer. Colors are important. They're not just used in drawing, they're are used to help build a company, make a trademark, and help support a life in business.